The South African National Lottery was established in 2000 and is the most popular form of easy money in South Africa by value and number of players. In the 2007 fiscal year transaction values totaled R3.972 billion, with an average of five million transactions per week. After a marketing effort that aimed to reach 80 percent of South African homes directly more than 800,000 tickets were sold in the first day of availability Nearly R70 million worth of tickets were sold in the first three weeks of operation. In October 2002 operator Uthingo suggested a daily lottery to supplement the weekly draw. The concept, called Keno, was rejected by the trade and industry ministry in March 2003. In November 2003 the Lotto Plus game was launched, acting as a supplementary weekly lottery available on the purchase of a primary lottery ticket, with an entry fee of R1.
Posted on: Fri, 14 Jun 2013 10:49:15 +0000
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