The True Meaning of **Community** by Christel Quek C — Collaboration (Collaborate, don’t control — remember that your brand story is getting shaped by your community and not just yourself) O — Openness (Be open and transparent in what you do) M — Mediation (Don’t antagonize, mediate when you run into crises) M — Magnetic (You need to be magnetic and charismatic to inspire your community to greater and better things) U — Utilitarian (Reflect useful and practical content your community can identify with) N — Nice (if you’re not nice, it won’t pay back) I — Integrity (Integrity should anchor your actions or your community will sniff you out) T — Tact (Be respectful, show some tact, don’t type what you will regret) Y — Yield (Your brand should put the yield of your community above the yield the brand might get)
Posted on: Tue, 27 Jan 2015 08:21:38 +0000