The Vietnam Travel and Marketing Transport Joint-stock Company (Vietravel) was established on the basis of the Centre of Tourism – Marketing and Investment Services (Tracodi Tourmis) under the Ministry of Transport. In the initial days after Vietravel was established in December, 1995 it faced many difficulties in the tourist market, lacking employees, funds and facilities. But with a dynamic, determination to overcome difficulties and an effective business strategy, the company has gradually developed. So far, in the domestic market, Vietravel has established its branches throughout the country, from the northern province of Lao Cai to Phu Quoc Island and the southern province of Ca Mau, and has become the only travel company with the largest number of branches in Vietnam. In the international market, it has opened tours to all continents. Now the company has over 1,000 employees with six member companies doing tourist business. Vietravel has the largest number of transactions and branches in Vietnam. Vietravel expanded more than 1,000 tours at home and abroad. Customers learn about Europe tours of Vietravel. Vietravels staffs are very professional and friendly. In 2013, Vietravel organised over 1,000 domestic and international tours for about 480,000 travelers and reached a turnover of 3,062 billion dong. The company has been awarded a lot of awards and titles in the field of tourism for many consecutive years. Most notably, it has been listed among the top 16 travel companies in Asia and has become the only tourist company of Vietnam achieving two World Travel Awards 2013 in Dubai. It has also been awarded the First, Second and Third-Class Labour Medals by the State. The strategy of great investment in the application of technology in trading and the attractive policies on customer care of the company has achieved satisfactory results. On January 30, 2007 Vietravel launched its website travel.vn. It was the first online tour booking website in Vietnam, helping create a link between the company and its customers all the time and everywhere. The company has effectively operated the website tour-asia.net, a direct communication and advice channel for customers. Its customer care policies, such as setting up a bank account with 0% interest rate for loyal customers, giving discounts on tours which are booked online and giving promotions for restaurant and entertainment services have helped increase the number of customers of the company. Vietravel is a pioneer in the discovery and expansion of the tourist market. It has equally developed the inbound, domestic and outbound tours. Organising tours according to the customers’ tastes is the strength of the company. Vietravel organises long tours to the orchard areas in the Cuu Long River delta for visitors from Europe and gives priority to investing in the beautiful beaches and luxurious resorts with delicious seafood along the central beaches, which have attracted tourists from Russia and China. The Vietnam – Laos – Cambodia trans-tours organised by Vietravel have satisfied the finicky Japanese tourists. Also, the company has attached importance to the organisation of tours based on the customers’ income. There are tours to popular destinations in Asia and Southeast Asia for customers with a medium income and tours to Hong Kong, China and Japan for customers with a high income. The high-grade tours to European countries, the United States, Australia and Dubai are attracting an increasing number of tourists. Vietravel provides tourists with both domestic and international tours. Vietravels tour to Sapa, a fascinating destination. Many tours to Ninh Binh Province are organised by Vietravel. Tourists discover Tra Su Forest in An Giang Province. Vietravels tour to discover mangrove forests. Viettravel organises tours to Sa Dec. The Bay Nui Ox Race Festival in An Giang is listed in Vietravels festival tours. Angkor Wat Temple in Cambodia, one of many destinations in a tour organised by Vietravel. Cambodia is also an attracting destination in Vietravels tours. The diversification of tours in accordance with the customers’ budget has had good results. With professional and responsible services together with thoughtful and dedicated care for the customers, Vietravel has been voted as “the most favourite Vietnamese brand for many consecutive years”. After taking a tour organised by Vietravel to Myanmar, Le Thi Xuan Dung said: “I am very pleased with Vietravel’ services. The employees of the company are enthusiastic and professional. I believe that Vietravel will always be an excellent companion of domestic and foreign tourists.” According to Nguyen Minh Man, Deputy Director of Vietravel Marketing and Media Department, the long-term development orientation of the company for the 2015 – 2020 period is to strive to have 1,000,000 customers in 2020 and to become one of the top 10 tourist companies in Asia. This is a challenging target, but it is believed that with sound and effective business strategies, Vietravel will successfully realise its goals. Story: Son Nghia – Photos: Kim Phuong
Posted on: Mon, 07 Jul 2014 09:04:29 +0000
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