The World Marathon Majors have chosen Infront Sports & Media as long-term partner to support their marketing operations. Infront will exclusively handle the first-ever integrated sponsorship platform across the intercontinental series, consisting of the six most aspired marathons - Tokyo, Boston, London, Berlin, Chicago, New York. Infront will also contribute its international know-how and expertise in the active lifestyle segment to build the World Marathon Majors brand, alongside an impactful commercialisation strategy. More here: worldmarathonmajors/news/wmm/show/world-marathon-majors-choose-infront-to-support-development-of-integrated-marketing-platform/
Posted on: Tue, 15 Jul 2014 11:36:16 +0000