The XS Energy brand has been sold as an Amway product since 2003. - TopicsExpress



          

The XS Energy brand has been sold as an Amway product since 2003. Its now distributed in 38 countries, generating annual sales of $150 million. Available in a range of flavors, XS Energy is described by its makers as a sugar-free energy drink loaded with B-vitamins. The brand’s YouTube videos shows co-founder David Vanderveen and others on stages at rave-inspired gatherings smirking for a camera and crowdsurfing like rock stars. The parties are “lifestyle branding” which show that work and play can blend together. mlive/business/west-michigan/index.ssf/2015/01/amway_buys_california-based_en.html
Posted on: Wed, 14 Jan 2015 19:59:22 +0000

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