The bacon/Yelp correlation What is New Yorks favorite way to eat oatmeal? If you try to reverse engineer preferences from Yelp reviews, youre likely to make a common error. It turns out that bacon-as-a-topping comes up often in Yelp, which might lead you to believe that adding bacon to the menu is a surefire crowdpleaser. In fact, what it tells you is that bacon lovers are more likely to post Yelp reviews. There are now two crowds. There is the crowd of mass, of everyone, of what the average folks want. And there is the crowd of the loud, the interested and the connected. If your goal is to get more reviews on Yelp, then, over-the-top and particularly edgy choices in food and service are a great idea. The thesis of We Are All Weird is that segments of the population are finding each other, challenging each other and getting weirder all the time. You probably wont get great ratings in TripAdvisor with a perfectly pleasant hotel, or good food at a good price. This group, the group thats gaining in power, demands more from you. By all means, then, get weird and amplify what the outliers want if your goal is to attract raving fans online. But at the same time, its way too early to confuse acceptance by the critics with delight of the masses. Difficult to do both at the same time. Seth Godin
Posted on: Wed, 12 Mar 2014 12:45:42 +0000
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