The biggest problem with the fitness industry today is the fact that money is what takes priority, not the actual fitness aspect of it. Behind every motivational post or every inspirational photo is a product which apparently got those people there. I get that this is a business, but if theres ever an industry where a little more transparency should be exercised, this is it. Youre dealing with peoples health here. Its not the same as someone advertising say an automatic vacuum that cleans the floor itself or something along those lines. What youre selling is something that is, more often than not, definitely not the main reason youre in shape. Not only is this essentially a lie, but its also a dangerous one. Theres barely any regulation in this industry. Some of the stuff that goes into supplements nowadays you cant even begin to pronounce or figure out what its for, and a lot of them are dangerous(many preworkouts being a strong example of this). I think its time for a change in the way products are marketed*. The fine print that states you need to have your diet and workouts sorted first should be whats headlining product ranges. It should be the main focus of the industry. Getting people active and healthier instead of pushing people to buy an amazing new supplement that is guaranteed to give you results. supplements should be marketed as just that, supplements. supplementary to a good diet and exercise regime. I know this will never happen though because thats bad for business and, as sad as it is to say this, the fitness industry is a business at the end of the day.
Posted on: Sun, 11 Jan 2015 02:47:12 +0000
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