The class waited wordlessly for her to continue, and [she] listed the ingredients Whole Foods prohibits in food it sells: high fructose corn syrup; artificial colors, flavors, and preservatives; irradiated foods; MSG. Whole Foods’ 365 brand didn’t contain GMOs, either, she added, deftly introducing the store’s private label. “Now I don’t know if you guys know that genetically modified organisms are a concern,” she said. “We can talk about that. By 2018, every product will be labeled and it’s going to be similar to a cigarette label, that this product may contain genetically modified organisms.” There was more friendly silence. This general argument— “You get what you pay for”—is at the heart of Whole Foods’ marketing, especially its extensive new “Values Matter” campaign. But it can be a tough sell for anyone whose finances are tight.
Posted on: Fri, 21 Nov 2014 19:54:38 +0000
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