The concept of #biodiversity is a key tenet of our new Essential Haircare line. To this end, #Davines has partnered with the non-profit Slow Food International and the #presidiaproject, to help prevent the extinction of artisan traditions in local food production. Each family in the Essential Haircare line contains one specific ingredient from a #slowfood presidium in Italy, and we will be bringing you the stories, the faces and the names of the farmers who grow them with great care and passion. From nine distinct regions of Italy the core ingredients of Essential Haircare hail; it is in their artisanal traditions that we developed the new line. For more information on the Slow Food Foundation, please click here: bit.ly/TheSlowFoodFoundation | #DavinesNorthAmerica
Posted on: Sun, 05 Oct 2014 00:30:10 +0000
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