The creators of The Divide approached us with an interesting challenge for a title sequence… How do we communicate the idea of a post-racial America in an untraditional way? The series, set in Philadelphia, dives heavily into the gray areas of our justice system, where there is no clear picture who is good and who is evil, whether they are prison inmates or respected politicians. A wonderful city rooted deeply in our countrys history, Philadelphia inspired us immediately. The split between classes is still very evident in the city, and we attempted to capture that division in our titles. By shooting into broken mirrors, we created interesting abstractions and reflections and constructed scenes with an ever-present complexity and fractured nature. Perhaps that was an ominous way of producing the job, because just before delivery, the network killed the whole direction. Every aspect of the production process, from concept to completion, culminated in a beautiful main title. Even though the sequence has not aired, we are still very proud of the final result.
Posted on: Thu, 17 Jul 2014 16:33:28 +0000
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