The data, collated from several sources including app analytics firms Flurry and App Annie, is the latest evidence that while Android may be winning the battle for market share, Apple is winning the war for user engagement. Apple customers use their devices more often and are more willing to pay for content. Last month, a report from major Facebook advertising firm Nanigans said that ads on Apples platform posted returns nearly 1,800 percent higher than the same ad running on Android. In fact, putting money into Android netted advertisers a negative return on investment, to the tune of a 10 percent loss. Audiences cost more on iPhone, and the reason is that its worth it, Nanigans SVP Dan Slagen said at the time. Typically, were not looking to acquire one-time customers, were looking to invest over time...so we pay more up front for better long-term results. appleinsider/articles/13/11/27/apples-ios-brings-developers-5x-more-revenue-per-download-than-android
Posted on: Thu, 28 Nov 2013 09:30:58 +0000
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