The famous Apple trademarked tagline, Theres an app for that, implies not only that theres an app for whatever you are looking for, but also that if you want someone to find your company and what you sell, youd better have an app for it. But, for other than the sake of appearances, is it really a cost-effective way to market your business? The Explosive Growth of Apps Portio Research expects worldwide growth to exceed 200 billion downloadable apps by the end of 2017, representing revenues reaching $63.5 billion. As of February 2014, there were more than 1 million active apps in the Apple App Store, with another million in Google Play for Android users. While apps for small businesses are just a slice of this growing market, it nonetheless emphasizes that apps are a routine, if not integral, part of the mobile user experience. Given that mobile devices account for more than half of all Internet usage, and that apps in particular account for 47 percent of total Internet traffic, it might seem that having an app is as necessary as having a website. Converting a desktop-accessible, CSS-based website into a mobile-friendly version isnt overly complex or expensive. Unlike apps, mobile websites are OS-agnostic -- they work the same on Apple, Android, Windows, and any other mobile platform that supports a Web browser. So if you have a mobile website, why would you need an app?
Posted on: Wed, 01 Oct 2014 21:14:34 +0000
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