The holiday season used to just entail Halloween, Thanksgiving and Christmas. These days, we are marking up our calendars for even more important dates and it’s causing marketers that much work (but bringing in more revenue for retailers and nonprofits). In its third year is Giving Tuesday, which comes right after Black Friday and Cyber Monday. Since it’s launch, the new holiday, which falls on December 2, has exploded and is quickly becoming a staple for nonprofit fundraising.
Posted on: Tue, 02 Dec 2014 14:10:21 +0000
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