The inertia kid I hate traveling, except when Im traveling. I hate doing the photography magazine 180mag.ca/ that Ive been publishing for probably coming on 10 years now but I keep doing it. Same with ejmas/ which is a martial arts publishing house with several magazines under the banner. Not real keen on teaching, certainly dont like demonstrating or doing seminars in new places. But I do all of it because Ive always done it, and once Im doing it, its not so bad. Inertia keeps me doing something and inertia makes me hate starting it. If theres stuff you need to do, or should do because its good for you, inertia will both help and hinder. Push hard enough to get going and youll find it easier to continue. Without that initial push its hard to get the flywheel spinning. On the other hand, it can be hard to stop. Take the photography magazine. I started it because a stylist I was working with wanted to do a print mag. Having been involved in the money pit of print and newsstand sales I told her that it would be better, cheaper and easier to do an online version. It was, it started and then it kept going because it wasnt a big expense. In fact for a little while the magazines as a whole paid for the hosting and the bandwidth through google ads. Now that revenue has disappeared because folks have ad blockers on their browsers. Me too, so now I pay for the hosting out of pocket and still work away at the production once a month, feeling that pressure to put out the next issue on time, finding the photographers, coding the thing... I am supposed to put in a story of my own once a month to keep my hand in and give me a reason to do the issue. That starts to weigh on me too, and when I dont do a story Im more relieved than alarmed. So why continue? Because the other photographers appreciate the magazine, those starting out appreciate the exposure and I think its a good thing that theres a place for them to publish some of their work. The more established photographers, the ones who dont really need to publish in our little online mag, do anyway because it helps the youngsters along the way. Despite what most people think, the established folks really dont mind helping the youngsters along. Which is, I suppose, why Im still doing EJMAS aside from the fact that it was and likely still is a great advertising platform for my business. It helps promote the martial arts in general, and when the pie gets bigger, my local slice gets bigger. I teach that local slice of students because it brings in new folks, and because it gives me a place to practice, (well see what happens if I ever get my own dojo built in the back yard) and because Ive always done it... inertia. Now I just want to sit here and watch the world go by the window. Kim Taylor June 5, 2014 sdksupplies/
Posted on: Thu, 05 Jun 2014 13:16:31 +0000
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