The patriotic home canning promotions poster that was published by the US War Food Administration in 1944 urges conservation, limitation and rationing by Americans on the home front to support the war effort. The United States did not suffer the same kinds of war deprivations that Britain did during World War II, although there were wartime shortages. It became necessary for the US Government to ration some food, rubber, petrol and even clothing. Americans were asked to limit and conserve on many niceties and necessities as wartime travel, materials and commodities, conservation and rationing meant participation and sacrifices by all. Their efforts included scrap drives, taking factory jobs, goods donations and other similar projects to assist the troops on the frontline. Government-sponsored adverts, radio shows, posters and pamphlet campaigns urged the American people to comply. The campaigns that appealed to Americans with a sense of urgency to contribute by whatever means they had without complaint were considered highly effective at the time, sending a strong emotive message.
Posted on: Mon, 27 Oct 2014 08:44:29 +0000
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