The problem with hit radio When you only listen to the top 40, youre letting the crowd decide what you hear. And if you consume nothing but the most liked, the most upvoted, the most viral, the most popular, youve abdicated responsibility for your incoming. Most people only read bestselling books. Thats what makes them bestsellers, after all. The web keeps pushing the top 40 on us. It defaults to sort by popular, surfacing the hits, over and over. Mass markets and math being what they are, its likely that many of the ideas and products you consume in your life are in fact, consumed because theyre the most popular. It takes a conscious effort to seek out the thing thats a little less obvious, the choice thats a little more risky. Popular is not the same important, or often, not the same as good. ~ Seth Godin
Posted on: Wed, 28 May 2014 10:46:17 +0000
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