The race for the attention As soon as people’s Timelines started to get flooded with messages, a big problem surfaced: Facebook had to figure out how to get the most important messages in front of the readers. They came up with Edgerank. EdgeRank was put in place to ensure users don’t get overwhelmed by content and to reduce spammy content in favor for interesting content. Edgerank is a calculation that decides how important a message is to the reader, and thus how high in the Timeline this particular piece of content shows up. The Edgerank formula consists of three things: Affinity If you spend more time talking or interacting with certain friends or pages, your affinity with those people or pages will increase. Weight Weight is the level of interaction a piece of content gets (likes, comments and shares). Time Decay Over time, a posts relevance decays, making it less important and pushing it down the feed. Ok, this all sounds quite logical. Someone you do not interact with, is less important for you than someone who’s post you are commenting on and like regularly. Right? Wrong. I have plenty of people on Facebook who I really like, and who I have great, if irregular, real life connections with but I don’t always like their photos or posts. The problem is, that if you have no interaction with someone for a while, you will start to see less of their updates, meaning that you will have less opportunities to have an interaction, meaning that some people just degrade to never show up in your online life again. A lot of people are angry about Facebook deciding who is important for you and who isn’t. Although this upsets a lot of people, this is not the reason for me to write this post. There is something else that is completely wrong with Edgerank:
Posted on: Tue, 23 Jul 2013 18:39:41 +0000
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