The science behind India’s new ODI kit for CWC 2015 #cwc2015 It is a blue that we are fond of, it is a blue that is synonymous to Team India. India will sport a brand new jersey on Sunday when they kick-start their ODI campaign in the tri-nation series Down Under. While MS Dhoni is believed to have a say in the design of the kit and Virat in its fit, we sure got thinking about the minute details behind India’s new ODI jersey. For starters, team India itself has been an inspiration behind the new kit. Passion, fearlessness and the vigour to be the number one cricket team in the World being other key ingredients. The new Nike team kit is designed by keeping in mind certain key aspects of the game like eliminating distractions, body fitting and also having a design with a sense of emotional connect. The kit boasts of a new dynamic fit designed as a result of hours of research and insights from elite and everyday athletes. The jersey has an engineered mesh which helps to keep athletes cool and dry on the field. The fully perforated, lightweight mesh woven in the pants are designed to maximize ventilation. The kit also boasts of a modern collar for comfort. The modern collar provides sun protection that becomes very essential for the team while they play in Australia this summer. The laser cut technology in the jersey will further help keep athletes dry and cool on the field. Design and comfort apart, the kit also boasts of being environment friendly. It is made out of 100% recycled polyester with a total of 33 recycled plastic bottles used to create the entire kit. Athlete requirements have been taken into consideration deeply with the design team spending several hours just speaking to elite and everyday athletes to understand the requirements of the game and their specific needs. Players spend close to 8 hours on the field and require elevated breathability and ventilation along with light weight material in the new team kit. The athletes also requested for modern aesthetics in the jersey while still remaining traditional and innovative.
Posted on: Thu, 15 Jan 2015 10:26:43 +0000
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