The situation for proprietors of newspapers and magazines is likely to get worse. One alarming set of statistics: Americans spend about 5 percent of the time they devote to media of all kinds to magazines and newspapers. But nearly 20 percent of advertising dollars still go to print media. So print media today are getting billions more than they probably deserve from advertisers who, governed by the inertia so common in human affairs, continue to buy space in publications that are steadily losing audience, especially among the young. When those advertisers wake up, revenues will plummet still further.
Posted on: Fri, 17 Oct 2014 02:54:47 +0000