The strategist(s) of this ad may have forgotten the word ethics. - TopicsExpress

The strategist(s) of this ad may have forgotten the word ethics. I submit to his points though. All of which are true and correct. But what went wrong with this ad is the apparent singling out of the Philippines in favor a certain country. The content is more of a boycott campaign against the Philippines rather than a promotion for Malaysia. Whoever is behind this ad deserves no position in marketing. He should join the production floor and let him start pitching for a sales account. By that way, he may learn what ethics means in the world of call center agents.

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