The theatrical trailer is often the first chance to promote a movie to its target audience. Starting up to a year before the release of a major studio movie, distributors run movie trailers that are meticulously edited and audience-tested. The idea is to give moviegoers a taste of the laughs, special effects and plot twists of the studios upcoming releases, while leaving them wanting more. Its an art form thats usually handled by special trailer production houses. About the same time that the first trailers hit the theaters, the movie studio will unveil an official Web site for the film. Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, chat in forums and even pre-order tickets. The official movie Web site is only the beginning of a much larger Internet marketing campaign. As the release date of the film draws closer, movie marketers try to get early favorable press coverage in newspapers, magazines and on entertainment TV shows. The main movie publicity tactic is something called a press junket. At a press junket, journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film. The actors, directors and screenwriters sit in separate rooms and the reporters are brought in one by one to ask their questions. Press junkets are highly controlled environments where interviews are often attended by a publicist, who make sure interviews never veer from positive topics [source: Rosenbaum]. If youve ever seen a TV interview with an actor sitting in front of a poster of their movie, thats from a press junket. Weeks before the movie opens nationwide, the promotions department starts an all-out publicity blitz. The idea is to bombard the public with so many images and promos for the movie that it becomes a cant miss event. Movie marketers will plaster the sides of buses with huge ads, place billboards all around the city, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movies stars will show up on all of the major talk shows. The Internet is proving to be a prime spot for these publicity blitzes. Promoters can place rich, interactive ads on the Web sites most trafficked by their target audience. They can also release behind-the-scenes clips, bloopers and other viral videos on video-sharing sites like YouTube. Or they can release different media clips and let the fans create their own trailers. Another popular strategy is to use highly visible product tie-ins and corporate partnerships. In the weeks leading up to the release of How the Grinch Stole Christmas, images of the green Grinch appeared on packages of Oreos, boxes of Froot Loops and cans of Sprite. Even the United States Postal Service got into the act, stamping letters with special Happy Who-lidays! messages [source: Finnigan]. For marketing childrens movies, the Holy Grail is getting promotional goodies in McDonalds Happy Meals. One final movie marketing strategy is the publicity stunt, an orchestrated media event where someone does something incredibly silly, dangerous or spectacular to draw further attention to the opening of the movie. An example is when the promoters of The Simpsons Movie transformed dozens of nationwide 7-Eleven convenience stores into replicas of Springfields own Kwik-E Mart [source: Keegan]. Unfortunately, movie promotion is not an exact science. Read about some common problems with movie marketing in the next section. በቅርብ ቀን Film promotion From Wikipedia, the free encyclopedia Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the film, like actors and directors.[1] As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors. Contents • 1 Techniques o 1.1 In theaters o 1.2 Television and radio o 1.3 Internet o 1.4 Print o 1.5 Merchandising o 1.6 Promotional tours and interviews o 1.7 Audience research • 2 See also • 3 External links • 4 References Techniques In theaters • Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes. • Film posters • Slideshows - stills, trivia, and trivia games from the film, shown between movie showtimes. • Standees (freestanding paperboard life-size images of figures from the film) • Cardboard 3D displays, sometimes producing sound[2] Television and radio • Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition.[citation needed] • Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes (2:17, 2:18) of American Chopper.[3] The film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.[4] • Extended placement: full episodes of television talkshows (Oprah), entertainment news programs (ET), or network news programs (20/20), devoted to compensated exposure of the film, stars, clips, director, etc. o In addition, interviews with actors and directors which are filmed en masse at a hotel with local and national entertainment reporters which are featured on local news shows, programs on cable networks, and series such as Byron Allens series of entertainment series like Entertainment Studios. • Production and paid broadcast of behind-the-scenes documentary-style shows, the type of which are mainly produced for HBO, Showtime, and Starz • Advance trailers, longer previews, or behind-the-scenes footage on rental videos and DVDs Internet • Virtual relationship hyperlink marketing, wherein a major search engine (like Yahoos main page) offers articles seemingly presenting interesting news related items, but which are actually back-end loaded with a links page containing multiple mental references to film characters, storylines or products. Example: Bond, Transformers, etc..., are connected to scientific invention news stories about advanced weaponry or robotics discoveries, which quickly leads the reader to pages loaded with the latest 007 or Megatron movie clip or art directors fantastical ideas and designs, thus hooking readers with a bait and switch story. • Creation of standalone studio-sponsored per-film websites such as example-the-movie. • Online digital film screeners: These digital film screeners have the benefit of letting you send individual copies of your film or a promo to the press, sales agents, distributors etc. Using them its simple to send individually controlled copies of your film to various recipients with different expiry dates. Along with the security of individual expiry dates, you can see reports of who viewed your film and track their viewing of the film. • Viral marketing: free distribution of trailers on movie-oriented websites and video user-generated-content websites, and rapid dissemination of links to this content by email and blogs. Includes alleged leakage of supposed rushes and early trailers of film scenes.[5] Sometimes, the efforts go further such as in the lead time to the successful premiere of the film, The Muppets which was preceded by several original film shorts on YouTube over a number of years while the film was in production. • Creation of Internet Marketing campaign using Paid Advertisement and Social Media Marketing Print • Paid advertisement in newspapers, magazines, and inserts in books. • Cross-promotion of original book or novelization, including special printings, or new cover jackets (Now a major motion picture.) • Comic special editions or special episodes Merchandising • Paid co-branding (Eragon in American Chopper-two episodes), or co-advertising (Aston Martin and James Bond films)[6] of a product with the film • Promotional giveaways: branded drink cups, toys, or food combinations at fast food chains Promotional tours and interviews Film actors, directors, and producers appear for television, cable, radio, print and online media interviews, which can be conducted in person or remotely. During film production, these can take place on set. After the films premiere, key personnel make appearances in major market cities or participate remotely via satellite videoconference or telephone. The purpose of interviews is to encourage journalists to publish stories about their exclusive interviews with the films stars, thereby creating marketing buzz around the film and stimulating audience interest in watching the film. When it comes to feature films picked up by a major film studio for international distribution, promotional tours are notoriously grueling. Key cast and crew are often contracted to travel to several major cities around the world to promote the film and sit for dozens of interviews. In every interview they are supposed to stay on message by energetically expressing their enthusiasm for the film in a way that appears candid, fun, and fresh, even though it may be their fifth or sixth interview that day. They are expected to disclose just enough juicy behind-the-scenes information about the filmmaking process or the filmmakers artistic vision to make each journalist feel like he or she got a nice scoop, while at the same time tactfully avoiding disclosure of anything truly negative or embarrassing. Audience research There are seven distinct types of research conducted by film distributors in connection with domestic theatrical releases, according to Marketing to Moviegoers: Second Edition. Such audience research can cost $1 million per film, especially when scores of TV advertisements are tested and re-tested. The bulk of research is done by major studios for the roughly 170 major releases they mount each year that are supported by tens of millions of advertising buys for each film. Independent film distributors, which typically spend less than $10 million in media buys per film, don’t have the budget or breadth of advertising materials to analyze, so they spend little or nothing on pre-release audience research. When audience research is conducted for domestic theatrical release, it involves these areas: • Positioning studies versus other films that will premiere at the same time. • Test screenings of finished or nearly finished films; this is the most well known. • Testing of audience response to advertising materials. • Tracking surveys of audience awareness of a film starting six weeks before premiere. • Exit surveys questioning film goers about their demographic makeup and effectiveness of marketing. • Title testing in an early stage. • Concept testing that would occur in development phase of a film before it is produced.[7] Marketing can play a big role in whether or not a film gets the green light. Audience research is a strong factor in determining the ability of a film to sell in theaters, which is ultimately how films make their money. As part of a movies Marketing strategy, audience research comes into account as producers create promotional materials. These promotional materials consistently change and evolve as a direct consequence of audience research up until the film opens in theaters.[ Film poster sizes Doctor at Sea (1955), British quad size poster Film posters come in different sizes and styles depending on the country. The most common are listed below.[10] United States • One sheet, 27 inches by 40 inches (686x1020mm), portrait format • Bus stop or subway poster, 40 inches by 60 inches (1016mm x 1524mm), portrait format The following sizes were in common use in the United States prior to the mid-1980s, but have since been phased out of production:[citation needed] • One sheet, 27 inches by 41 inches (686x1040mm), portrait format (this size is one inch longer than the modern One sheet) • Display (aka Half-sheet), 22 inches by 28 inches (559x711mm), landscape format • Insert, size 14 inches by 36 inches (356x914mm), portrait format • Window Card, 14 inches by 22 inches (356x559mm), portrait format; typically has blank space at top to accommodate promotional text for local theatre • Two sheet, 41 inches by 54 inches (1040x1370mm), either landscape format or portrait format • Three sheet, 41 inches by 81 inches (1040x2060mm), portrait format; usually assembled from two separate pieces • 30x40, 30 inches by 40 inches (762x1016mm), portrait format[11][12] • 40x60, 40 inches by 60 inches (1016x1524mm), portrait format[11][12] • Six sheet, 81 inches by 81 inches (2060x2060mm), a square format; usually assembled from four separate pieces • Twenty four sheet, 246 inches by 108 inches (6250x2740mm), landscape format often called a billboard Film poster sizes Doctor at Sea (1955), British quad size poster Film posters come in different sizes and styles depending on the country. The most common are listed below.[10] United States • One sheet, 27 inches by 40 inches (686x1020mm), portrait format • Bus stop or subway poster, 40 inches by 60 inches (1016mm x 1524mm), portrait format The following sizes were in common use in the United States prior to the mid-1980s, but have since been phased out of production:[citation needed] • One sheet, 27 inches by 41 inches (686x1040mm), portrait format (this size is one inch longer than the modern One sheet) • Display (aka Half-sheet), 22 inches by 28 inches (559x711mm), landscape format • Insert, size 14 inches by 36 inches (356x914mm), portrait format • Window Card, 14 inches by 22 inches (356x559mm), portrait format; typically has blank space at top to accommodate promotional text for local theatre • Two sheet, 41 inches by 54 inches (1040x1370mm), either landscape format or portrait format • Three sheet, 41 inches by 81 inches (1040x2060mm), portrait format; usually assembled from two separate pieces • 30x40, 30 inches by 40 inches (762x1016mm), portrait format[11][12] • 40x60, 40 inches by 60 inches (1016x1524mm), portrait format[11][12] • Six sheet, 81 inches by 81 inches (2060x2060mm), a square format; usually assembled from four separate pieces • Twenty four sheet, 246 inches by 108 inches (6250x2740mm), landscape format often called a billboard • Brochure • From Wikipedia, the free encyclopedia Look up brochure inWiktionary, the free dictionary. • • • A typical brochure • A brochure is a flyer, pamphlet or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience. Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literature. They are usually present also near tourist attractions. • The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). • Other folder arrangements are possible: the accordion or z-fold method, the c-fold method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a z-card. • Booklet brochures are made of multiple sheets most often saddle stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight panels or more. • Brochures are often printed using four color process on thick, glossy paper to give an initial impression of quality. Businesses may print small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost. • Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is f • Classified magazine • From Wikipedia, the free encyclopedia This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2009) • A classified magazine is a magazine that publishes small ads and announcements, known as classifieds, for free or at relatively low cost. Typically these include items for sale and wanted, and services offered; they may also include personal ads. Some classified magazines specialise in particular areas, for example the sale of cars. Their frequency is typically monthly or weekly. • Advertisements are sometimes accompanied by small pictures of items for sale, or in the case of personal advertisements pictures of the advertisers, but mostly the content is textual. There may be a small amount of display advertising and/or journalism. • Such magazines may be national or local; distribution is via kiosks, newsstands, or dump bins, and less often via free home delivery or paid-for subscription through the mail. Many also publish their advertisements on the World Wide Web. • The business models of their publishers vary. Some issue the magazine for free, while charging advertisers; in some, advertisements are free but readers pay for their copies; in some, only advertisements offering goods under a certain value are free, and others are charged for; and some publishers charge both the advertiser and the reader. The decision as to which business model to pursue rests largely on the perceived value of the advertisements to the readers, and the perceived value to the advertisers of receiving responses to their ads. • In the case of personal advertisements, particularly, the publisher may also generate further income from the provision of a voicemail service, which allows people responding to an advertisement to call a premium rate telephone number and leave a message for the advertiser, but does not reveal the advertisers identity. • Although termed magazines, many classified magazines are in fact printed on newsprint እየመጣን ነው በአነጋጋሪ እና አስደማሚ ፊልም
Posted on: Sun, 20 Jul 2014 08:50:08 +0000
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