The world of hotel marketing is changing. Internet sites, OTAs, - TopicsExpress

The world of hotel marketing is changing. Internet sites, OTAs, social media and other new channels hold the limelight while print advertising, radio, rack brochures and other 20th century staples fall out of practices. In these ever-evolving times, however, it would be folly to abandon the old ways entirely. Instead, an integrated approach works best via a circular strategy called experiential marketing, comprised of three broad components:

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