There are many ways to celebrate an anniversary but what would you do if you being given only three minutes to tell stories about your brand that had a history of 40 years old? Pentagram, a well-known design firm that was founded in 1972 had a very unique and creative way to celebrate its 40 years anniversary. Instead of making a normal recap of its “greatest hits" which is pretty common, Pentagram created a story with a stop-motion video, “The Forty Story", a story about a boy who happened born on the same day with Pentagram. As being featured by Fast Co Design: "The story follows this fictional dilettante through a contrived series of plot twists, represented on-screen with pieces from Pentagram’s huge library of work. It’s a clever idea that’s celebratory without seeming bombastic." Kudos to Pentagram and its creative team especially the copywriter who crafted the background story using their collection of work. It’s really a brilliant idea to showcase your forty years of great design!
Posted on: Wed, 03 Jul 2013 07:43:48 +0000