There are three pyramids in the Global automotive sector . The premium talks about efficient technology and performance engines . The Targeting strategies are customized according to the individual buying patterns. The bottom pyramid talks about the space and comfort constraints and this will drive corporates to adapt with the royal harness of premium at the price of a sedan and some additional features which differentiates the brand from the radar check of a hyper sensitive consumers though they are less informative about the Internal engine efficiencies but the exterior appearance is the fruit which insist them to arrive at the final purchase . The Portfolio is huge and the price band is fighting for the best in class. The Lower pyramid talks about bunch of features with additional features where the drive for a customer conversion is 360 degree check of a complete car (Exterior, Interior, Engine performance and sustainable aesthetics as well Now comes the brand who has never looked back and is aiming high from the single window of detailing and out of the box weaving ideas . Yes the only BMW which nurtures its brand value through long term innovative practices for the upcoming phase of mobility and electric transformation . This brand is after the constraints Service differentiation & Jugaad Innovation. They do the unexpected first by learning twice and then they do teach their competitors with Positive numbers & Net results. The philosophy is realism . The word transformation can be seen from the wide nexus perspective and BMW reveal inventions real time and this is how the brand is sustaining a competitive advantage day by day.
Posted on: Sun, 17 Aug 2014 12:25:49 +0000
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