There is a longstanding assumption that enough people on the web feel comfortable using English, especially when buying high-tech or expensive products. Our research in 2006 proved that 72.4% of consumers surveyed were more likely to buy products in their native language. Our 2014, larger-scale behavioral study of consumers again validates this preference and, in fact, concludes this demand is increasing, with a full 75% of respondents saying they want the products in their native language. Read more at broadwayworld/bwwgeeks/article/Cant-Read-Wont-Buy-How-Translation-Affects-Global-E-Commerce-20140325#mfiCsIHcEywhhllt.99
Posted on: Sat, 29 Mar 2014 09:02:28 +0000