There is an experiment in the Marketing field, often called the - TopicsExpress

There is an experiment in the Marketing field, often called the Vicary Experiment (1957). It revolved around the notion that subliminal processing is an effective marketing tool. Very brief embeds of the phrases Drink Coke and Eat Popcorn were supposedly placed in a movie - that is to say, a slide for each (1/2000 of a second). The researcher claimed that sales for popcorn rose 60% and coke 20%. I have known about this experiment for years, often quoting it to friends and to be frank, anyone that would listen. I found out today that the experiment is a hoax. A fabrication by the researcher, Vicary, to create positive feedback for his advertising firm. Subliminal processing is actually an ineffective marketing tool - though it can impact on the learning processes of consumers. My whole life has been a lie. Sigh.

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