This: And Ms. Coker said that there was no intention of hiding her company’s involvement. The video flashes “Wren presents” at the beginning and also mentions the company in the credits. “There was no part of it where this was a secret,” Ms. Coker said. is bullshit. Stating the name of your unknown company at the beginning and end of your ADVERTISEMENT is not ethical disclosure. I had assumed WREN was the cute name of your tiny Portland-based production company (put a bird on it!). Theres no URL for a company website. Theres no ask of the viewer or action step, as is typical of commercials that signal that they are commercials. Theres zero context in the more info on the YouTube channel that suggests this advertisement was for a clothing line created by WREN. It may not have intentionally been a secret, but it was made secret through the obscurity of its purpose and its creators. Which still still still annoys the shit out of me, one media-making professional to another.
Posted on: Fri, 14 Mar 2014 05:07:22 +0000
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