This Eid the audiences are graced with the much anticipated release of Rohit Shetty’s Chennai Express featuring Shah Rukh Khan and Deepika Padukone. Shetty and Khan’s alliance has created a stir at the box office with Chennai Express rocking the ticket counter with its paid preview advance bookings already creating records. The record for the highest paid preview collections is held by 3 Idiots, pegged at Rs 2.72 crore. The duration of this film was long and the previews started with the late-night shows. In second place is Kites, whose paid preview collections amounted to Rs 1.74. Here, again, the previews were screened during the late-night show. Both films were allotted only one show in each singleplexs and four to five shows at multiplexes, for their paid previews. The other two films that scored high on their paid previews are – Ghajini at Rs 1.62 crore and recently, Bhaag Milkha Bhaag at Rs 1.05 crore. UTV Motion Pictures, who is co-producing and distributing Chennai Express, has played its cards very well. The preview shows started at 6 pm, which helped the film get two shows at singleplexes and at least seven to eight shows at multiplexes, considering its runtime of under two and half hours. Thanks to the strategy, paid previews today are expected to earn a staggering, as of now, Rs 6 crore plus all-India NBOC, the highest-ever so far. It won’t be surprising if the film fetches Rs 7 crore or more depending on how the night shows fares. And now it’s a foregone conclusion that Chennai Express will take a bumper opening tomorrow. Here’s what tradewallahs have to say: Rajesh Thadani of Multimedia Combines, Mumbai Chennai Express has witnessed extraordinary advance booking, not only at multiplexes but at single-screens as well. The paid preview shows today will create a new record. In Mumbai, it will cross the magical Rs 2 crore plus collection. The film is expected to break and make many records. The weekend will be phenomenal. Brijesh Tandon of HK Tandon and Co, Delhi-UP Chennai Express has all the ingredients of a blockbuster. The collaboration of Shah Rukh Khan teaming up with Rohit Shetty for the first time will be beneficial for everyone associated with the film. The paid preview collections will cross Rs 5 crore all-India and Rs 1 crore in Delhi UP. Surendra Saluja of Lakshya Movies, East Punjab The paid preview shows commenced at 6 pm today and, without a doubt, the film will ring in extraordinary numbers. With advance booking skyrocketing, today’s paid preview shows should wrap at Rs 35 lakh here. Expect nothing but greatness at the weekend. Gaurav Gaur of O’Real Imaginations, Rajasthan With a film as grand as Chennai Express, it is natural to have high expectations. The audience has been waiting for its release for the longest time and this Eid belongs to Shah Rukh Khan. Today, the film will garner Rs 25 lakh in our territory and we expect marvelous numbers for its opening day and weekend. I’m sure the paid previews will bring in over Rs 5 crore today. Debashish Dey of Aum Moviez, West Bengal The movie’s paid previews will earn Rs 35 lakh in West Bengal today. The weekend is expected to be astonishing as well. The film has set out to break many records, including today’s collections. Ashok Choudhary of Neha Movies, CI It’s a holiday weekend and the audience is enjoying the festivities by starting with Chennai Express. The film is expected to collect Rs 25 lakh today and enjoy a superlative weekend. With advance booking so impressive, we expect the film to ring in great numbers. The numbers are rising rapidly today. BH Basha of Bahar Enterprises, Mysore The advance booking for Chennai Express has been overwhelming. Even the weekend shows are already house full so fabulous numbers are ensured. We expect today’s collections to be around Rs 40 lakh in this circuit. Jeetu Khandelwal of Movie Pioneers, Orissa We have one Inox Multiplex in the Orissa circuit, which has four preview shows today. In addition, there are many shows at single-screens. With a response so phenomenal and massive advance bookings, the film will garner Rs 3 lakh today. Its numbers will be mind-blowing.
Posted on: Thu, 08 Aug 2013 14:53:42 +0000
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