This guy just never ceases to amaze me... An excerpt, on his thoughts on negative political advertisements: If Coke spends a billion dollars trying to convince America that Pepsi has shit in it, fewer Americans will buy Pepsi. Likewise, if Pepsi spends a billion dollars saying the same thing about Coke, fewer Americans will buy Coke. When the dust settles, one brand will still outsell the other. But along the way, millions of Americans will conclude that Pepsi and Coke are BOTH tainted, and stop drinking soda altogether. And so it goes with the electorate. Over the years, Republicans and Democrats have convinced us that the other side is full of shit. Now, congressional approval is under 15%, and voter turnout is at an all-time low. That’s not a coincidence.
Posted on: Sat, 03 Jan 2015 04:51:13 +0000