This is a guest article by Aubrae Wagner, content strategist with - TopicsExpress

This is a guest article by Aubrae Wagner, content strategist with EnVeritas Group, a global content marketing firm that creates, manages, markets and distributes content for Fortune 500 companies. Because the travel and tourism space remains extremely competitive, it’s important for individual hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. One increasingly important way of doing this is to recognize what content marketing is and how to integrate it into your overall marketing efforts. Content marketing is the active process of creating relevant and sought after content with the end goal of attracting your target market’s eye, mind and pocketbook. Successful content marketers take the time to develop an integrated content strategy that focuses on the user experience, from market research to distribution, site copy to images and search engine rankings to measurement.

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