This is a really great commercial. I own another account for business now which is very focused, but after I posted this status update I decided anyone can appreciate what I have to say, and if I could make just one person see business in a more positive light, then it was worth it. Sorry if you see this post twice. From my other account: In todays quick and busy world, Its difficult to get a clear message across that will grip an audience and provide them with a vision or purpose to easily appreciate and subscribe to. The old school What, How, Why order of introduction is dead. In a highly connected culture where brands have to navigate through an over-abundance in the market, people dont care about what you do simply because youre not the only one who can reach us anymore. Instead, we want to hear WHY you do what you do, and if we believe in your vision well pay you. Story telling is the best way to show an audience what youre all about. By hitting close to home, emphasizing on bigger things than profit or shallow attention, and making a statement that well agree with before we know whos saying it, brands can do much more than stand out. They can influence a more positive, unified world - and righteously capitalize on it. Check out this commercial that caught my eye while passing by the TV today. It truly embodies the power you can have with purposeful storytelling. This much busier world initially makes you think acquiring a following has to of become much more complex, but I would argue against that. I think you just have to believe in something.
Posted on: Sun, 28 Sep 2014 17:52:53 +0000
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