This is from a book that was written in 1928 by Edward Bernays called Propaganda. As you know I love history and I find it fascinating how somethings never change. The public is not made up merely of Democrats and Republicans. People to-day are largely uninterested in politics and their interest in the issues of the campaign must be secured by coordinating it with their personal interests. The public is made up of interlocking groups —economic, social, religious, educational, cultural, racial, collegiate, local, sports, and hundreds of others. When President Coolidge invited actors for breakfast, he did so because he realized not only that actors were a group, but that audiences, the large group of people who like amusements, who like people who amuse them, and who like people who can be amused, ought to be aligned with him.
Posted on: Sat, 06 Dec 2014 11:33:06 +0000
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