This is from the BC Ferries 2015 Business Plan under Value for Money - Strategies and Tactics; In fiscal 2015, we will continue to pursue opportunities to provide better value and service to our customers by: Awarding the contract for, and beginning construction on the three new intermediate class vessels; Continuing development of a new onboard brand and layout standard for vessels in preparation for the Spirit class vessel mid-life upgrades; Continuing to work with the Province to develop a long term vision for connecting coastal communities; Continuing to pursue viable alternative fuel sources such as liquefied natural gas; Continuing to optimize fuel consumption; Continuing to create a comprehensive mix of vacation products that incorporate travel on many of our routes through BC Ferries Vacations; Developing and executing leveraged marketing opportunities with private sector partnership programs; Refreshing food and retail marketing programs and promotions, and expanding new product introduction; Continuing to support commercial customers by providing supply chain solutions that focus on total transportation costs; Continuing to pursue loss prevention opportunities; and Continuing to monitor opportunities to access funding through the provincial and federal governments, as well as other programs wherever possible to minimize costs. While some of these bang for the buck points have potential of cost savings, for the consumer, you will note that there is nothing in here that points to the issue of decreased ridership, something that is supposed to be the key earner for any ferry service. I find it especially frustrating to see the line ...and expanding new product introduction. It is a ferry service. There should be only one product and it should be the safe, efficient and cost effective delivery of ridership from point A to point B.
Posted on: Tue, 18 Nov 2014 19:06:37 +0000
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