This is what the tail of a locust plague looks like -- the quantity of practitioners in a space who cant produce results begins to tip into the majority and, thus, disproves the entire category of tactics that has actually existed for decades. I can remember the meeting that was the point of no return -- when a major advertising agency exec at the global level crossed his arms and asked me, Well, what do YOU mean by content? All of you folks who thought you might want to focus on this space exclusively should be looking for broader business models. Actually, you should have been doing it for 2 years now.
Posted on: Wed, 16 Jul 2014 11:43:04 +0000
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