This just in from Norwegian Cruise Line: Dear Valued Travel Partner, This morning, we announced some exciting news: Norwegian Cruise Line has entered into an agreement to acquire Prestige Cruises International, Inc., the privately-held parent company of Oceania Cruises and Regent Seven Seas Cruises. With this acquisition, we are expanding our share in the marketplace by extending our presence into market segments which nicely complement the Norwegian brand: Prestige is the leading cruise operator in the upper premium and luxury cruise segments with 46% of the combined berth capacity. The combined offerings of the Norwegian, Oceania and Regent brands will allow us to offer guests a diverse portfolio of products and experiences for every stage of their lives. From family cruises on our amazing Freestyle Cruising ships, to a country–club casual experience on Oceania’s fleet, to the all-inclusive, more intimate experience afforded by Regent’s luxury offering, together our three brands indeed have something for everyone. Norwegian, Oceania and Regent have built excellent reputations in the industry with loyal followings that are integral to maintain. This is why it is critically important to keep these brands distinct and intact in order to preserve those outstanding attributes that have made each one so successful. What this means for our guests Each business will continue operating as usual. We are committed to providing quality guest experiences and preserving each brand’s uniqueness. Over time, we will strive to build brand loyalty across the Norwegian family of brands to provide unique experiences for generations of guests and their families. What this means for you This is a great opportunity for you. All three brands share a passionate view of travel agents as the life blood of our industry. This common belief will continue to be core to our strategies going forward. We are committed to maintaining three distinct brands and this will flow into all of our operations. We will be maintaining dedicated brand sales, passenger services and marketing teams that will continue to support each of these distinct brands. Day to day business operations will be business as usual. Next Steps The teams at Prestige and Norwegian are working towards an expected final closing of this acquisition during the fourth quarter of 2014. Until the transaction is complete, we will continue to operate independently. Thank you all for your partnership and continued support. We look forward to continuing our partnership and to growing all three of these distinct brands, together. Kevin Sheehan CEO, Norwegian Cruise Line Frank Del Rio CEO, Prestige Cruises International Parent company of Oceania Cruises and Regent Seven Seas Cruises
Posted on: Tue, 02 Sep 2014 17:58:22 +0000
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