This last sentence... Forward-looking marketers have the opportunity to build and experiment with new methods and means to create demand, reach their target audience, and develop offers that resonate. African consumer markets can provide the perfect laboratory for new solutions to the global disruption of traditional marketing .... sounds suspiciously like development aid of the 1970 and 80s where western neoliberal ideologies used African countries as guinea-pigs for experiments other terms to be cautious of create demand laboratory traditional very questionable indeed!!
Posted on: Fri, 15 Aug 2014 02:24:44 +0000