This was not surprising to me when I read this report this - TopicsExpress



          

This was not surprising to me when I read this report this morning. Luxury brands reaching only half of their digital potential? Statistical information of the last quarter in 2014 are trickling in. Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas. So much catching up to do if they want to have a strong hold in this new era. One tip for everyone who has a business these days is to remember that 80% of your marketing and advertising spend these days depend on digital technology. And digital technology changes daily. One day missed from stepping into this era is two major steps backwards. When proven successful online businesses solely depend on digital mediums and they provide HUGE outcomes, it is about time that local business embrace these mediums to grow their business this way in 2015. The digital era is exciting stuff! Catch the article here: luxurydaily/luxury-brands-reaching-half-of-digital-potential-report/ Will you be doing more in your local business to reach your customers digitally? If so, in what types of areas? #leasuccess
Posted on: Tue, 27 Jan 2015 12:05:42 +0000

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