Thought this would be a cool NEW YEARS POST!!! Hero the Hero’s evolution! The goal was to make Hero gender neutral so that any child could identify with Hero. I really love the current push that some are taking children’s entertainment in trying to break down gender stereotypes and gender specific marketing. Big props to Hero’s creators Pam Helmer and Kary Carkner. I gotta say it was a challenge to find the right combination of physical characteristics that didn’t tip to far in any particular direction. After my initial pitch it was back to the drawing board for something a little less ‘boy’. Even color selection for Hero’s clothes was carefully considered, staying away from pallets that were traditionally marketed to a specific gender. We are really pleased with the end result. It works. Response from kids has been great with some seeing Hero as male, others as female and some for whom it never crossed their mind. -STEVEN SNIDER Check out more Hero at herothehero/
Posted on: Wed, 31 Dec 2014 13:28:38 +0000
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