Thoughtful Steps To Thought Leadership Many of you would like to become a recognized thought leader in your industry and in your specific niche. Today, lets look closely at the role of a thought leader and the value this role brings to your business. Michael Margolis, CEO and founder of the agency Get Storied, says you know youre a thought leader when you have: -The ability to attract the best clients effortlessly -Invitations to speak at prestigious events -Credibility to work with any organization in your industry -Strategic partners clamoring to collaborate with you -Real leverage to make an impact with your work Becoming a recognized thought leader takes conscious intention and dedication. Seth Godin and Chris Brogan (in the Promotional Industry) did not become household names by luck. They worked hard, step-by-step, to reach this level of recognition. And a significant step in reaching industry recognition is story-telling. The internet is a great story-telling tool, changing how we communicate, how we connect and how we define ourselves. Start by writing down your thoughts and specific things that you do to be successful in business. Thats what Margolis did when he wrote Believe Me: A Storytelling Manifesto for Change-Makers and Innovators. This was the beginning of what is now his very successful agency. He then took his thought-leadership process forward by developing podcasts, speaking at events, blogging and other activities that solidified his leading-edge expertise. Its never been easier for you to build a thought-leadership platform as well. He suggests the following: -You dont need permission from anyone (the gatekeepers are disappearing). -You just need to tell the bigger story of what really matters. -You have to frame it as a cause others can identify with. -You need to package your ideas in a way that can travel. -You can do it yourself for pennies on the dollar.
Posted on: Thu, 16 Jan 2014 18:00:01 +0000
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