Time reports that in 2012 Chick-fil-A dethroned Colonel Sanders and Kentucky Fried Chicken when they snatched up 25.1% of the market share, and their growth didn’t stop there. What makes this even more significant is the fact that with just 1,700 stores compared to KFC’s 4,491 they’ve been able to take down one of the longest standing champions of chicken. Additionally, the cited report states that Chick-fil-A’s annual growth is 12.7% compared to KFC’s 1%, which is a pretty big deal. It might also be important to mention they accomplish all this while being closed every Sunday. However, Time notes that Chick-fil-A’s David and Goliath-esque feat isn’t what’s attracting possible investors to the faith-based chain. It’s the fact that they’re soon expected to surpass the Golden Arches in growth opportunities. Chick-fil-A’s expected growth in sales over the next ten years could very well propel it over the top of McDonald’s, who has long dominated the fast food market, and they’re only doing it with chicken sandwiches. If this is the result of “forcing their religious views” on others, perhaps other businesses should take up the same strategy. After all, Christianity teaches us to be kind and compassionate towards others, which this company seems to do whenever given the opportunity.
Posted on: Thu, 04 Sep 2014 11:39:14 +0000
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