Tips to Create a Strong Social Media Content Strategy Delve Into Data From Social Media Channels. Data from social channels (e.g., Twitter, Facebook, LinkedIn, Google+ and blogs) can be overwhelming unless you have clear goals to guide what you’re looking for and what you’ll do with the information once you find it. Douglas Karr points out, “The sheer volume of social media data makes it incredibly difficult to analyze.” He offers five practical ways you can use social data to benefit your business: Gauge the real-time market mood. Identify relevant issues and content. Determine user interests. Provide internal operational metrics. Execute competitive research. Explore social data with an actionable plan in mind.
Posted on: Fri, 24 Oct 2014 03:00:00 +0000