To distinguish itself in the competitive Chinese market, Uber is - TopicsExpress

To distinguish itself in the competitive Chinese market, Uber is trying to set itself apart with high-quality cars, a streamlined interface, and attention-grabbing special events much like the ones the company is known for in the United States. On the Chinese New Year, Uber customers could summon a lion dance team to perform at their home or office; the day the iPhone 6 went on sale, users could have Uber buy and deliver one of the much-coveted devices for them. Uber even tried out a puppy-delivery day, bringing cute dogs to customers’ offices for 15 minutes of playtime.

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