To my UAE trainers/coaches, here are a few raw marketing facts about the Gulf region that may help you with your campaigns and positioning. 75% of the Emiratis are over weight and 75% of them believe they are not 4% of the the Gulf population walk on a weekly basis Main causes.. Exercise lacks fun Extreme heat Food is a form of social gathering Content and positioning should always be centred around solving a problem with YOU being the solution. Not the diet, not the training program not the product, its about YOUR ability to create the right blend of ingredients tailored to your client, this is also referred to as a program. Address the underlying issues, being the strategic problem solver and the anchor they need. Knowledge is power, I could even throw a million facts to you even about the online usage/engagement of the Middle East but its up to you how you apply it. Youre welcome.
Posted on: Thu, 07 Aug 2014 06:39:03 +0000
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