To whom it may concern, Good morning! My name is George Szabó. I am a former smoker who battled a 22 year cigarette habit influenced by a combination of elements. Mom and Dad, The Marlboro Man and the inability to see strategies outside of a well packaged, well marketed, insidious and dangerous product that is not only allowed into our American life but encouraged and supported in every way including TV and ubiquitous distribution and can easily be found on almost every corner of the urban and suburban landscape from liquor stores to even drug stores like Rite Aid and Walgreens. Thank you CVS for finally removing this product from your shelves. My product, which I call COLD Turkey —Attitude in a box, is simple and I offer it to anyone who is ready, willing and able to take this to market. The package includes facts and ideas about the smoking habit. It is a bit of a history lesson, a health education and a base for healthy, constructive ideas as well as local resources (in the form of business cards)to lead one to find their unique path to healthy living. COLD Turkey — Attitude in a box 100% Attitude No Additives Not a patch, gum, pill or nasal spray 7 powerful steps that lead you to a healthy, happy and hearty self COLD Turkey redefines the word COLD into an acronym. It is Creative Open Lighthearted Dynamic which removes the stigma of what it means to go Cold Turkey This video I made in one take and is by no means a finished product. It was published to Youtube as a way of documenting my idea and working on developing the concept further. youtu.be/YnIILwC_ok0 My vision is to create a market presence everywhere cigarettes are sold. I see a point of purchase rack that includes items designed for stress relieve and can be bought for $20 or less. To name a few: Squeeze balls Hackie Sacks Worry stones Flavored toothpicks Harmonicas Journals And the box itself which, by design, is a convenient place to reach for relief from anxiety. Three critical components are that It offers choice, alternatives and immediate gratification. It supports local health-based resources in the form of business cards that are within walking, biking or bussing distance from the Point of Purchase. This encourages community engagement and growth of health supporting business that produce the products that are included in the Point of Purchase display. I am looking for a business partner in this venture. Someone with access to all the resources necessary to bring this idea to fruition from the business franchise plan to funding to marketing and distribution. I have done the initial work of creating the packaged concept. If you or anyone you know would enjoy creating a fresh approach to an age-old dilemma, please feel free to contact me directly at 213-379-4949 In gratitude and service, George
Posted on: Tue, 09 Dec 2014 15:27:15 +0000
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