Today, in the regime of neoliberal capitalism, we see ourselves as subjects precisely to the extent that we are autonomous economic units. As FoucauIt puts it, neoliberalism defines a new mutation of Homo oeconomicus as entrepreneur of himself, being for himself his own capital, being for himself his own producer, being for himseIf the source of his earnings. For such a subject, emotions are resources to invest, in the hope of gaining as large a return as possible. What we know today as affective labor is not really affective at all, as it involves rather the sale of labor-power in the form of pre-defined and pre-packaged emotions. (Steven Shaviro - Post-cinematic Affect)
Posted on: Wed, 26 Mar 2014 17:39:37 +0000
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