Today is 19th anniversary of salman khan and madhuri starer "Hum Aapke Hain Koun..! . The decade 1990-2000 has been split into two parts. Section one is after Hum Aapke Hain Kaun and section two before Hum Aapke Hain Kaun. The release of Hum Aapke Hain Kaun was a defining moment in the box office history of Hindi cinema. Hum Aapke Hain was a limited release on hand picked theatres by the makers of the film and prints were only given if theatres were upgraded to a certain level. Due to unparalleled demand for the film after its release, exhibitors upgraded their theatres to get prints of the film. This resulted in ticket prices going up heavily and the family audience which rarely ventured into cinema hallsat the time due to sub standard theatres came back in full force and not only did Hum Aapke Hain Kaun smash all records but took business for films released afterwards to another level. To put into perspective how business changed after Hum Aapke Hain Kaun is that before Hum Aapke Hain Kaun an all India share of 10 crore for a big film was regarded as blockbuster business but after Hum Aapke Hain Kaun the blockbuster business figure went to 20 crore.
Posted on: Mon, 05 Aug 2013 12:57:32 +0000
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