Today is the 29th anniversary of Coca-Colas infamous decision to - TopicsExpress

Today is the 29th anniversary of Coca-Colas infamous decision to replace the secret formula of its Coca-Cola product. Due to consumer demand, Coca-Cola restored its classic formula just 79 days later. But what if New Coke had launched in todays digital era? Burson-Marstellers Michael Bassik discusses New Coke and social media in the article Reimagining the Infamous Product Launch in the Digital Era for client Coca-Cola.

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