Today, no stock character is as ubiquitous in advertising as the sacrificial mother. She is the conquering hero of childrearing, endlessly in demand, yet always devoted...There’s a sad, underlying irony to this rampant valorization of motherhood by corporate America. We may celebrate mothers more than any other country, yet we fail spectacularly on almost any tangible measure–in fact, as a nation, we rank close to first in being the worst supporter of mothers. The U.S. remains the only industrialized nation without paid-maternity leave. The U.S. also ranks first among the industrialized world in first-day infant mortality. The U.S. is one of only 22 rich countries that fails to guarantee paid sick leave...Of course, these companies and the advertisers they employ aren’t solely to blame for persistent gender inequities. But if American Greetings and P&G have saved millions by exploiting our sensitivities about our mothers, they might consider doing more for the mothers that work for them. - The New Republic Whats your take?
Posted on: Sun, 11 May 2014 15:55:51 +0000
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