Today’s shoppers are more selective, more demanding and more likely to know exactly what they want to buy. They have unprecedented access to product research and to product comparison tools, with multiple retailers just a few keystrokes away. In particular, social media has given them a powerful voice that can make or break a new product. Smart retailers are embracing this change and creating marketing, merchandising and social media initiatives that engage and respond quickly to the consumer; deeply personal interaction has become the new norm. On top of this, customers also now expect a seamless experience regardless of the channel they use to browse or purchase the product. Retailers must deliver consistent product information— such as pricing, product mix, messaging and availability—across all channels. Creating demand before the product hits the shelves By Jennifer Overstreet | Published: July 1, 2013
Posted on: Tue, 02 Jul 2013 14:10:25 +0000
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