Tourism boards, PR companies, marketeers - one thing that obsesses them is numbers and reach whenever evaluating any project or working with blogger. Speaking from current frustration of pulling a project together involving some incredibly talented bloggers that I shall be revealing soon. The one thing that some of them seem to forget that without quality content, you cannot create engagement..... That has to be the benchmark when working with any blogger. Reach amplifies the message but cannot be the starting point of the conversation. I guess this is the problem when it comes to working with organisations funded by public money..... arghhh
Posted on: Mon, 21 Apr 2014 13:06:07 +0000
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